Product Design & Strategy for AI & SaaS Innovation

Hello! I’m Rodrigo Seoane, and I help product companies to transform their user experiences to fuel business growth.
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Avoid the product trap mistakes

It’s a common scenario when an user centric approach isn’t consistently integrated into the product development process. This oversight often leads to a slew of issues that costs you time and budget.
Increase engagement

User Experience Issues

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Poor user adoption
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Confusing interface
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Growing customer support
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Conflicting user feedback
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Business Performance

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High user churn rates
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Declining revenue growth
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Losing to competitors
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Low user conversions
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Development Challenges

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Wasted dev resources
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Redesign that backfire
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Unused new features
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Technical debt
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Imagine using design to be your  secret weapon?

With 25 years of experience, I’ve built my career working with teams like yours to tackle these problems and bottlenecks caused by overlooking the user needs for faster production cycles.

My super power is the capacity to combine a 10.000ft overview, to understand the ecosystem and its interconnections to create the product vision, with the hard skills to translate goals into the flows and interface modular components.

Stina Heikila
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Stina Heikkila

Lead Researcher

Rodrigo is a great designer to work with, with an excellent ability to translate very complex ideas and concepts into compelling visuals and user stories.



He is always ready to collaborate until the last mile of the birth, responding to new needs and changes, always keeping a good sense of humor and a smile in the process.

AI & SaaS
Retention & Engagement
AXA GO Agent's Coach

AI-Driven Training to Improve Onboarding and Retention

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Internal Recognition
Won awards for innovation within AXA Group Operations.
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Validated Feasibility
Demonstrated the scalability of AI-driven tools for addressing critical business challenges.
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AI & SaaS
Optimization
ATLAS Play

Redesigning Atlas Onboarding for Low-Friction Sales

10
+
Improved SUS Score
Increased by 10.2 points, exceeding the 2023 goal.
53
%
Boost in Sales Conversion
53% increase in low-friction sales post-launch, driven by clearer value communication.
Javi Velasco
We Tribu

Javi Velasco

Product Manager

It was a pleasure to work with Rodrigo, I really like his design style and he has a lot of knowledge of digital platforms.

You can tell he has a lot of design experience and uses tools that make collaboration and feedback easy.

How to work with me

I thrive on solving *urgent, complex problems* for teams building the future.
From untangling the enterprise ecosystem to scaling AI tools for startups.
3 to 12 months

Embedded Designer

When you need strategic guidance with tactical execution.
Ideal For: Teams scaling AI tools, launching MVPs, or overhauling legacy systems.
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Own end-to-end design for new features or product lines.
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Hands-on prototyping for high-priority features or workflows.
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Audit existing UX to uncover hidden growth opportunities.
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Strategy + Hands-On

Advisory Retainer

When you need a design leader in the trenches.
Ideal For: Innovation hubs balancing long-term strategy with immediate design needs.
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Define product vision and align it with business goals.
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Align stakeholders through workshops and iterative prototyping.
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Mentor your team on user-centric methods and design systems.
Let’s talk about your goals
Strategy & Alignment

Workshop Facilitation

When you need alignment and actionable insights fast.
Ideal For: Teams struggling to align on priorities, or preparing for a product launch.
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Design scalable experiences with solid business models.
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Align on OKRs and prioritize features that drive growth.
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Co-create solutions through design sprints and rapid prototyping.
Explore market opportunities
UX Pulse check

Or diagnose critical issues fast with my surgical UX audit.

Sometimes you don't need a long-term partner, you need a precision expert who can quickly:
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Pinpoint where your product bleeds revenue
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Deliver ready-to-implement solutions
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Give you € recovery estimates within days
Diagnose my UX issues
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Pablo Fernandez
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Pablo Fernandez Alvarez

Lead Designer

Apart from his technical skills, Rodrigo is open minded, communicative and always available to help his colleagues, skills that make him an excellent match for any team. Working with him has been a valuable experience, I learnt from him lots of his expertise in UI following all the years he’s been working as designer. 

I would absolutely collaborate with him again in the future if we have the opportunity. I highly recommend Rodrigo Seoane to any team looking for an experienced product designer.

Ready to transform your User Experience?

Let's talk about how we can realign your product with your users' needs and start turning those challenges into triumphs. No strings attached.
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