What worked as a formula 10 years ago, doesn’t work anymore. Customers are smarter and demanding attention, using several channels to literally shape their own products.
People are developing a higher sense of consciousness and relationship with the planet and it resources, voicing a concern about the responsibility of businesses and institutions to deal with these issues.
Successful digital organizations have an amplified view of what is available for them.Their advantage is based on scope, not on scale. They generate value beyond what they need to capture in order to sustain and evolve their contributing capacity.